Switzerland's largest financial trade fair is scheduled to take place for the 18th time in early February 2016. The merger of the former "Funds" and "Structured Products" trade fairs earlier this year proved highly successful. The feedback from both visitors and exhibitors was very positive. The slogan of next year's financial fair on 3 and 4 February 2016 will be "Expanding Horizons". This is precisely what the financial industry is having to do at the moment, as it currently faces a myriad of challenges.
Many observers are talking of an investment crisis given the backdrop of persistently low interest rates. New approaches are needed to add value for clients and create capital appreciation without excessive risks being assumed at the same time. Swiss financial market participants are also grappling with a number of new developments, such as revised financial market legislation. These legislative changes will also usher in certain restrictions for a number of institutions. Other financial service providers are tackling the ever more pressing issue of digitization, an area that gives financial institutions new and different options for interacting with their clients at all times, as well as in a more straightforward and secure way. Given these challenges, many financial market players would be well advised to expand some of their horizons. New ideas need to be conceived and brought to fruition. And in some areas, a radical change in mindset is required.
So come and meet the key players in the financial industry. In 2016 too, we will be putting together a vibrant framework program for you in Zurich, which will include top-flight speakers from both Switzerland and elsewhere. We look forward to welcoming you to Zurich's Kongresshaus in early 2016.